Tips to optimize your exit intent pop-ups

It is a sheer truth that pop-ups are the most hated thing on the internet today. All your website visitors will be complaining about the same. However, one thing which must be admitted is these pop-ups can turn your visitor into a customer. Well, you can at least use your last resort, as you have nothing to lose here. Before initializing a pop-up setup on your website, all you got is great bounce rates and abandoned carts. All the internet users out there are smart, and thus if you can toss a great pop-up to them, you never know; something can turn out.

Do try the best exit pop-up at least once and see the difference yourself. Here we will discuss some of the best ways to optimize your pop-up so that it can claim the maximum number of customers.

Top 3 keys of Intent pop-ups and how to optimize the same

• Targeting Audience: This is the main thing which you will have to do while you are looking for some conversions through the exit intent pop-ups. This is because; you do not want to give some great adult offers to a teenage visitor of your website. That is to say, have a clear idea about your customer and approach accordingly. Thus, to make the best exit pop-up, segmenting your customers is very important. Do study your customer’s behavior and approach them consequently, for the best conversion rates.
• Designing the Pop-up: This is just another important thing which should be kept in mind before you actually throw one at your customer. To make your popup look best, it is always recommended to maintain the color scheme of your pop-up in accordance with that of your website. This means you do not want a black colored pop-up in a smooth light colored website. What this does is distract the customer and as a result, higher bounce rate is what you get. Another important thing about designing the pop-up is, try to keep a brand mark on it so that people find it more genuine. For example, you can well put on your company logo in this regards.
• Call to action: This is basically the most important part for any popups. If you want yours to be the best exit pop-up, work carefully in this regard, as this is what is going to hold your customers from leaving the site. Make your visitors your customers with the help of some great CTAs. Did not get it right? You will soon get to know.

Do not leave, as you missed this one..

Almost every one of you has gone through this article and was about to leave, right? And yet you waited, as it was asked to do so. This is what a great Call to action is. Make sure you use these to make your pop-up stand in the crowd.

So, the above are some of the basic tips to optimize your pop-up so that you can well convert some genuine leads.

Account Based Marketing-An Ultimate Overview

Account based marketing or ABM is one of the most popular marketing strategies in this 21^st century. Experts have revealed that this marketing strategy can well surpass the traditional strategies in a year or so. This is nothing but a direct B2B strategy, where a business targets another business with personalized campaigns, in order to make them feel their existence. This is just another B2B strategy which clearly impacts on some pre-determined targeted accounts in accordance with their needs.

Traditional lead generation marketing and ABM- The difference

It can be well said that these two are completely different styles of marketing, yet both are capable of bringing business for you. Here we will under the basic concepts if ABM with the view point of traditional marketing, so that it becomes clear to us.

1. Leads vs Accounts: This is the basics of any account based marketing In the traditional ways of marketing, people were running behind leads. The businessman was not worrying about the conversion rates, as all they need were leads. You can well buy data and leads, but there is no surety that they will convert. Thus, in case of ABM, only the potential accounts are targeted, rather than running behind leads.
2. New leads vs Good leads: As it is said earlier, it is not about how many leads do you have, it is always about how good your leads are. In the traditional way, the marketer used a number of ways to create the maximum number of leads. However, in ABM a virtual market is created and a personalized strategic message is thrown for the audiences. This does not confirm a great number of leads, but one thing is sure that these leads are utmost genuine and conversion rates are pretty high.
3. Customers vs Fans: Let us assume, in the traditional lead generating marketing strategy, a client is converted into a customer. Your main motive will be satisfying the same. However, in case of account based marketing, a company tries to make the relationship stronger and make that customer their fan. In this way, more customers can be easily drawn with the past reputation.
4. Sales vs Deals: The traditional marketing always runs after closing deals and make their sales higher. However, in case of ABM, sales does not matter, as they look for long-term deals with potential customers. This is the reason why ABM is not about leads, but potential accounts.
5. Silos vs Alignment: Lead generating marketing is all about converting leads and transfer them to sales. Whereas, a complete balance between marketing and sales is found in ABM. As a result, a compact result is what is expected from this B2B marketing strategy.

It can be well said that account based marketing is one of the best B2B marketing strategies in the market. So, if you are not very fond of tracking your leads daily and need a good business, then this marketing strategy is for you.